When I read articles blaming advertisers for the bad behavior of (especially relatively poor) people who want advertised products (quoted material below mostly from linked story) I tend to think:
- To the extent “corporate pushers have made us addicts”:
- As a letter-to-the-editor from Michael Slembrouck says “You can ask your dealer to stop selling you dope because you have a problem, but if you keep giving him money he’s going to keep giving you the same dope.”
- It seems to me that being able to ignore/forgo potentially addictive messages/products is an important survival skill.
- More [free] speech (broadly speaking) is the answer:
- What is the hidden role of patent and trademark? In other words, what is the role of lack of cheap copies? Cheap copies would reduce incentive to advertise in the first place, and also reduce “the dreary feeling many get from walking by store windows knowing society offers no legal path for them to ever possess what is inside.” Is bad behavior supposedly related to lack of access to fashionable items reduced where counterfeit goods are plentiful? That’s a serious question, though of course answers will largely be swamped by cross cultural confounders.
- Regarding addiction and other adverse things characterized as such, I still think one of the best messages trusted figures (friends, ministers, the famous, etc) can convey is how totally unacceptable it is to follow spam — and I consider advertising to include a continuum from spam to useful information, with that critiqued as solely “manufacturing desire” tending toward the spam end.
- If advertising is so powerful, why not use it more for counter-addiction-and-other-adverse-messages? In the link above, I wished for the Ad Council to run a don’t-click-on-spam campaign. Maybe too close to its membership for comfort. Fortunately, access to media has improved greatly, including access to organizing for access to media. Hopefully things like LoudSauce (crowdfunded advertising) will help make that happen.
As indicated by the title, I mostly blogged this for 2(a). I think the contribution of intellectual protectionism to inequality is woefully underexplored and underexploited. I made a new category on this blog, Inequality Promotion, to remind me to attempt further exploration and exploitation.