Agreed, but what to do about it?
In the short term, the solution is to convince W3C that moving forward will be an embarrassing disaster, nevermind what some of its for-profit members want. This has been accomplished before, in particular 2001 when many wanted W3C to have a RAND (allowing so-called Reasonable And Non-Discriminatory fees to be required for implementing a standard) patent policy, but they were embarrassed into finally doing the right thing, mandating RF (Royalty Free) patent licensing by participants in W3C standards.
One small way to help convince the W3C is to follow Kẏra’s recommendation to sign the Free Software Foundation’s No DRM in HTML5 petition.
Long term, the only way the DRM threat is going to be put to rest is for free cultural works to become culturally relevant, if not dominant (the only unambiguous example of such as yet is Wikipedia exploding the category known as “encyclopedia”). One of Kẏra’s points is “The Web doesn’t need big media; big media needs the Web.” True, but individual web companies do fear big media and hope for an advantage over competitors by doing deals with big media, including deals selling out The Web writ large (that’s the “Why” in this post’s title).
To put it another way, agitation for “Hollyweb” will continue until Hollywood is no longer viewed as the peak of culture. I don’t mean just, and perhaps not even, “Hollywood movies”, but also the economic, ethical, social and other assumptions that lead us to demand delivery of more pyramids over protecting and promoting freedom and equality.
I don’t have a petition to recommend signing in order to help increase the relevance and dominance and hence unleash the liberation potential of knowledge commons. Every bit of using, recommending, building, advocating for as policy, and shifting the conversation toward intellectual freedom helps.
Waiting out DRM (and intellectual protectionism in general) is not a winning strategy. There is no deterministic path for other media to follow music away from DRM, and indeed there is a threat that a faux-standard as proposed will mean that DRM becomes the expectation and demand of/by record companies, again. In general bad policy abets bad policy and monopoly abets monopoly. The reverse of each is also true. If you aren’t helping make freedom real and real popular, you hate freedom!☻