Bare URLs are useful, for example:
- they give users some idea of where a click will take them,
- allow the browser to indicate to the user whether they’ve already gone there and otherwise act as agent in user’s interest,
- allow the user to bookmark for later use without visiting first (and have the bookmark be intelligible, due to first item), and
- help the user to copy and share link without looking like an inconsiderate fool or spammer, passing along above benefits.
When all of the links in a newsletter are opaque redirects, such as…
…we know that the sending organization…
- cares more about tracking the reader than providing useful information to the reader, and
- probably [wants to] waste the reader’s money, assuming the reader is a [potential] customer or donor, expending staff and stakeholder time on presenting and reviewing facile and misleading click metrics rather than doing a better job.
…you might not want to unsubscribe, because you might want information from the partially stupid organization sending such inconsiderate email newsletters. But do tell them to be considerate, and in the meantime, file accordingly.