For consumers, the costs include opportunities for better connections and possibilities of savvier technology. For businesses, it’s the opportunity to stay competitive. If they want to continue serving new markets abroad, especially in Asia, then they had better get on board and start pushing for IPv6 capability. If our servers aren’t running the protocol, then businesses don’t have any way to serve populations that are.

Doesn’t sound that compelling to me but I guess an oversimplified technology editorial that almost nobody will understand is an improvement over irrelevant carping about the sanctity of bread and circuses.