Aza Raskin writing about Mozilla:
Developing products that embody openness is the most powerful way to shape the policy conversation. Back those products with hundreds of millions of users and you have a game-changing social movement.
I completely agree, at least when “product” and “policy” are construed broadly — both include, e.g., marketing and adoption/use/joining of products, communities, ethics, ideas, etc. Raskin’s phrasing also (understandably, as he’s working for Mozilla) emphasizes central organizations as the actor (which backs products with users, rather than users adopting the product, and participating in its development) more than I’d like, but that’s nuance.
This is why I complain about rearguard clicktivism against bad policy that totally fails to leverage the communication opportunity to also promote good policy and especially products that embody good policy, and even campaigns for good policy concepts that fail to also promote products which embody the promoted policy.
To summarize, there’s product competition and policy competition, and I think the former is hugely undersold as potently changing the latter. (There’s also beating-of-the-bounds, perhaps with filesharing and wikileaks as examples, which has product and policy competition aspects, but seems a distinct kind of action; which ought to be brought into closer conversation with the formal sector.)
The main point of Raskin’s post is that Mozilla is a second-mover, taking proven product segments and developing products for them which embody openness, and that it could do that in more segments, various web applications in particular. I look forward to more Mozilla services.
A lot of what Wikipedia and Public Library of Science have done very successfully could also be considered “second mover”, injecting freedom into existing categories — sometimes leading to exploding the a category with something qualitatively and quantitatively huger.
I admit that the phrase I pulled from Raskin’s post merely confirms (and this by authority!) a strongly held bias of mine. How to test? Failing that, what are the best arguments against?