Advertising

Freedom At Stake As Oracle Clings To Java API Copyrights In Google Fight

Monday, April 29th, 2013

Developer Freedom At Stake As Oracle Clings To Java API Copyrights In Google Fight (dated 2013-03-30; I failed to complete this post in one sitting and let it sit…):

Oracle lost in their attempt to protect their position using patents. They lost in their attempt to claim Google copied anything but a few lines of code. If they succeed in claiming you need their permission to use the Java APIs that they pushed as a community standard, software developers and innovation will be the losers. Learning the Java language is relatively simple, but mastering its APIs is a major investment you make as a Java developer. What Android did for Java developers is to allow them to make use of their individual career and professional investment to engage in a mobile marketplace that Sun failed to properly engage in.

Johan Söderberg, Hackers GNUnited! (2008; appeared as chapter in book I also contributed to; Söderberg’s text stuck with me, as I’ve quoted an extended bit of it before):

Intellectual property rights prevent mobility of employees in so forth that their knowledge are locked in in a proprietary standard that is owned by the employer. This factor is all the more important since most of the tools that programmers are working with are available as cheap consumer goods (computers, etc.). The company holds no advantage over the worker in providing these facilities (in comparison to the blue-collar operator referred to above whose knowledge is bound to the Fordist machine park). When the source code is closed behind copyrights and patents, however, large sums of money is required to access the software tools. In this way, the owner/firm gains the edge back over the labourer/programmer.

These kinds of critiques of intellectual protectionism from the perspective of developer freedom to do their trade, in addition to developer freedom to modify and control their computing environment, to tinker, are too rare. I’m also reminded of the fun title Noncompete Agreements Are The DRM Of Human Capital. So are copyright and patent.

Back to Developer Freedom At Stake…:

Will our economy thrive and be more competitive because companies can easily switch from one service provider to the other by leveraging identical APIs? Or will our economy be throttled by allowing vendors to inhibit competition through API lock-in? And should this happen only because a handful of legacy software vendors wanted to protect their franchises for a few more years?

Clearly this isn’t just about developer freedom. Nor is it just about user freedom — non-users are affected by anti-competitive practices — and the freedom of all is put at risk.

Bonus: What do APIs have in common with advertising?

Billion dollar open source organizations

Tuesday, October 23rd, 2012

Brian Proffitt looks for the next $1 billion open source company. This year Red Hat recently surpassed US$1 billion annual revenues (and also $10 billion market capitalization).

One can debate what counts as an “open source company” (presumably something like “[almost] all software developed and distributed is open source”), but Red Hat is relatively uncontroversial; less so than the companies Proffitt lists as possibly next: EnterpriseDB, , and Eucalyptus. I might have included Canonical Ltd among those, but I didn’t look closely for indicators of whether any could reasonably become $1 billion annual revenue companies, or reach an easier $billion milestone, valuation — Proffitt notes that MySQL AB was acquired for approximately $1 billion in 2008.

An even more obvious addition to the watchlist ought be Mozilla, which should have annual revenues exceeding $300 million. Mozilla is least problematic on the “open source” front, though the for-profit corporation is wholly owned by the non-profit Mozilla Foundation, which could lead one to overlook it as a “company”. This also means it won’t have a traditional company valuation (acquisition price or market capitalization), but it’d be clearly over $1 billion.

There’s one other open source organization that, if it pursued huge revenues and were for-profit (both requiring many counterfactuals that may well have destroyed the project; I advocate neither, though I have advocated huge revenues in the past) would be a billion dollar company by valuation and perhaps revenue as well — Wikimedia. I wonder, given that it forgoes huge revenue from advertising, and most people claim to dislike and find little or no utility in online advertising, what we can conclude about the consumer surplus generated by Wikimedia?

As hugely problematic as they are, huge organizations (most obviously governments and corporations) outcompete smaller arrangements in many aspects of human society. If software freedom and the like is important, advocates ought to be rooting for (and criticizing) huge “open source” institutions. And should also be looking for (admittedly difficult) characterizations of consumer surplus and other “billion dollar” metrics in addition to firm revenue and valuation of future profits.

Falsifiable PR, science courts, legal prediction markets, web truth

Saturday, September 15th, 2012

Point of Inquiry podcast host Chris Mooney recently interviewed Rick Hayes-Roth of TruthMarket.com.

The site allows one to crowdfund a bounty for proving or disproving a claim that the sponsors believe to be a bogus or true statement respectively. If the sponsors’ claim is falsified, the falsifying party (challenger) gets the bounty, otherwise the initiating sponsor (campaign creator) gets 20% of the bounty, and other sponsors get about 80% of their contributions back. TruthMarket runs the site, adjudicates claims, and collects fees. See their FAQ and quickstart guide.

It seems fairly clear from the podcast that TruthMarket is largely a publicity mechanism. A big bounty for a controversial (as played out in the media anyway) claim could be newsworthy, and the spin would favor the side of truth. The claims currently on the site seem to be in this vein, e.g., Obama’s birth certificate and climate change. As far as I can tell there’s almost no activity on the site, the birth certificate claim, started by Hayes-Roth, being the only one funded.

The concept is fairly interesting though, reminding me of three things:

Many interesting combinations of these ideas are yet to be tried. Additionally, TruthMarket apparently started as TruthSeal, an effort to get web publishers to vouch monetarily for claims they make.

Counterfeiting against inequality and addiction

Tuesday, January 24th, 2012

When I read articles blaming advertisers for the bad behavior of (especially relatively poor) people who want advertised products (quoted material below mostly from linked story) I tend to think:

  1. To the extent “corporate pushers have made us addicts”:
    1. As a letter-to-the-editor from Michael Slembrouck says “You can ask your dealer to stop selling you dope because you have a problem, but if you keep giving him money he’s going to keep giving you the same dope.”
    2. It seems to me that being able to ignore/forgo potentially addictive messages/products is an important survival skill.
  2. More [free] speech (broadly speaking) is the answer:
    1. What is the hidden role of patent and trademark? In other words, what is the role of lack of cheap copies? Cheap copies would reduce incentive to advertise in the first place, and also reduce “the dreary feeling many get from walking by store windows knowing society offers no legal path for them to ever possess what is inside.” Is bad behavior supposedly related to lack of access to fashionable items reduced where counterfeit goods are plentiful? That’s a serious question, though of course answers will largely be swamped by cross cultural confounders.
    2. Regarding addiction and other adverse things characterized as such, I still think one of the best messages trusted figures (friends, ministers, the famous, etc) can convey is how totally unacceptable it is to follow spam — and I consider advertising to include a continuum from spam to useful information, with that critiqued as solely “manufacturing desire” tending toward the spam end.
    3. If advertising is so powerful, why not use it more for counter-addiction-and-other-adverse-messages? In the link above, I wished for the Ad Council to run a don’t-click-on-spam campaign. Maybe too close to its membership for comfort. Fortunately, access to media has improved greatly, including access to organizing for access to media. Hopefully things like LoudSauce (crowdfunded advertising) will help make that happen.

As indicated by the title, I mostly blogged this for 2(a). I think the contribution of intellectual protectionism to inequality is woefully underexplored and underexploited. I made a new category on this blog, Inequality Promotion, to remind me to attempt further exploration and exploitation.

Namecheap’s savvy anti-SOPA marketing

Thursday, December 29th, 2011

I’m impressed by how much gratis publicity and advertising has gotten via its anti-SOPA marketing (including the Wikipedia article I linked to; it didn’t exist 3 days ago), and completely unimpressed by the failure of approximately every other company to take advantage of the opportunity, which strikes me as easy social media gold. Communications department heads ought roll.

* pro-SOPA marketing failures made Namecheap’s action straightforward relative to companies not directly competing with Go Daddy. However, there are lots of other domain name registrars, none of which has done anything with Namecheap’s marketing savvy. Another registrar, (which I’ve used and recommended for some time, and has supported Creative Commons and other good causes), like Namecheap is donating a portion of domain transfers to the Electronic Frontier Foundation, but doesn’t seem to be making a big deal of it, and their anti-SOPA blog post is rather tepid. Compare to Namecheap’s anti-SOPA blog post, which isn’t all that much stronger in terms of substance (contains genuflection to “intellectual property”), it is much more strongly worded and simply more effectively written.

One other company has a support-EFF-against-SOPA tie-in. That company, Zopim, provides website chat services, and doesn’t seem to compete with Go Daddy at all. I’m not interested, but never would have heard of them otherwise. Any company could do that.

(I see that sometime today two other small domain registrars have added support-EFF-against-SOPA deals. Good for Suspicious Networks and Centuric.)

What inspired to me write this post is that Namecheap isn’t only taking gratis publicity. They’re also running presumably paid ads as part of their anti-SOPA marketing campaign:

While trying to get the above ad to load again (noticed out of the corner of my eye but didn’t register until sometime after — I’m oddly trying to recover from ad blindness), I noticed another Namecheap ad, which if you’re already really tuned in, illustrates nicely the imperfect options available from a software freedom perspective for domain registration and other nearly commodity services.

Check out more anti-SOPA and pro-freedom actions.

*Isn’t the name “Go Daddy” ridiculous? That, coupled with a super cheesy website and company logo led me to disregard them long before they started shooting sexy elephants at gladiator events, or whatever got people upset before they supported SOPA.

Mozilla $300m/year for freedom

Thursday, December 22nd, 2011

More Mozilla ads by Henrik Moltke / CC BY

Congratulations to Mozilla on their $300m/year deal with Google, which will more than double current annual revenue. I’ve always thought people predicting doom for Mozilla if Google failed to renew were all wrong — others would be happy to pay for the default search position; probably less since Microsoft, Yahoo, and others make less than Google per ad view, but it’d still be a very substantial amount — and the link article hints that a Microsoft bid drove the price up.

There’s always a risk that Mozilla won’t spend the money well, but I’m pretty confident that they will. Firefox is excellent, and in 2011 has gotten more excellent, faster, and I think many of the other projects they’re doing are really important, and on the right track (insofar as I’m qualified to discern, which is not much), for example BrowserID. Even in small and hopelessly annoying things, like licensing, I think Mozilla is doing good. (Bias: Mozilla has donated to my employer.)

I’m no longer enthused about the possibility of huge resources for progress toward Wikimedia’s vision from advertising on Wikipedia. Since I was last on that bandwagon, it has become even less of a possibility in anything but the distant future: Wikimedia’s donation campaigns have gone very well, adequately funding its operating mission, and lack of advertising has become even more part of Wikimedia’s messaging; I’ve also become more concerned (not in particular to Wikimedia) about the institutional corruption risks previously blogged by Peter McCluskey and Timothy B. Lee. (Note these objections don’t apply to Mozilla: its significant revenue has always been advertising-based; very roughly its revenues are already 10x those of Wikimedia’s; and it is also building up an individual donor program, which I agree is often the healthiest revenue for a nonprofit.)

But I still very much think freedom needs massive, ongoing resource infusions, in the right institutional framework. I celebrate the tremendous benefits of the FLOSS community achieves without massive, concentrated, ongoing resource infusions, but I also admit that the web likely would be much worse, much less webby, and much less free without concentrated resources at Mozilla over the last several years.

Thank you Mozillians, and congratulations. I have very high expectations for your contributions over the next years to the web and society, in particular where more freedom and security are obviously needed such as mobile and software services. Such would be just a start. As computation permeates everything, and digital freedom becomes the most important political issue, the resources of many Mozillas are needed. More on that, soon.

Wikimedia advertising (soft) drive

Tuesday, October 23rd, 2007

Wikipedia (actually the Wikimedia Foundation) started another yesterday. I’ll just reference what I’ve said in the past:

I am convinced by comments on the above posts and conversations since that it will take a huge shift in Wikipedia community opinion for advertising to have a chance. The time for direct argument in relevant venues is distant. If you agree with me that advertising on Wikipedia will allow the foundation to greatly speed the fulfillment of its commitment, you can make your support known without rancor:

1) When you donate, leave a comment that says “I support advertising on Wikipedia.”

2) On your Wikipedia user page (mine), add the following code, with obvious meaning (|{{PAGENAME}} may not be obvious–it’s a hack to make your name sort correctly in the relevant category listings):

[[Category:Wikipedians for optional advertisements|{{PAGENAME}}]]
[[Category:Wikipedians who think that the Wikimedia Foundation should use advertising|{{PAGENAME}}]]

Fortuitously Mozilla posted their 2006 financial statements today:

Mozilla’s revenues (including both Mozilla Foundation and Mozilla Corporation) for 2006 were $66,840,850, up approximately 26% from 2005 revenue of $52,906,602. As in 2005 the vast majority of this revenue is associated with the search functionality in Mozilla Firefox, and the majority of that is from Google. The Firefox userbase and search revenue have both increased from 2005. Search revenue increased at a lesser rate than Firefox usage growth as the rate of payment declines with volume.

Congratulations to Mozilla. The Open Web‘s prospects would look far worse if Mozilla did not have the wisdom to exploit this revenue source. Now, what about the prospects for Free Knowledge?

Addendum 20071123: The Wikimedia Fundraiser Blog is running Why Wikipedia Does Not Run Ads, a post linked to in the fundraising ad now running on Wikipedia.

SXSW: Commercialization of Wikis

Saturday, March 10th, 2007

Evan Prodromou gave an excellent presentation on Commercialization of Wikis: Open Community That Pays the Bills. Check out his slides.

A few points:

  • Other stuff will be recognized as having wiki nature, e.g., .
  • Four categories of wiki businesses: service provider (Wikispaces, Wetpaint, PBWiki), content hosting (wikiHow, Wikitravel, Wikia), consulting (SocialText), content development (WikiBiz). My comment: at first blush Wikia would seem to be a service provider, but they are also deeply involved in content creation and community management.
  • Down with and the notion that wiki contributors are suckers or sharecroppers. Better to think of wikis (and wiki businesses) as platforms for knowledge. Contributors use your wiki to help each other, not to give you free content. My comment: I’m not so down on crowdsourcing. Yes, it is MBA language, but the usually involve compensating contributors. Crowdsourcing shouldn’t be conflated with sharecropping, nor confused with community purpose.
  • For wikis purpose more important than friends or ego for blogs (cf. blogs and social networking).

Seven rules for commercial wikis:

  1. Have a noble purpose — e.g., shared knowledge (use a free license), help a community.
  2. Demonstrate value — most interesting example is “carry the torch”; wiki communities can be transient, an entity that keeps focus helps.
  3. Be Transparent.
  4. Extract value where you provide value — most obviously, advertising for hosting.
  5. Set boundaries.
  6. Be personally involved.
  7. Run with the right crowd — e.g., open source and open content, or you will be suspect of being a crowdsourcer.

It appears that Prodromou’s Wikitravel lives by these rules and has succeeded.

Update 20070317: Prodromou has a roundup of blog responses to his presentation. It was great indeed catching up with him.

SXSW: Online Publishers & Ad Networks

Saturday, March 10th, 2007

Skipped to the second half of Online Publishers & Ad Networks. I must have missed the part considering the question of “selling your own ad space, being part of a small ad network or teaming up with a search engine” but I imagine the first two have lots of explaining to do.

Nobody knows what form advertising accompanying short form videos on the web or small form devices will work best. I suggest that it should be as unobtrusive as text ads on a web page, or I will skip your video.

Mal engineering awareness

Saturday, February 10th, 2007

appeared on the wiki a couple weeks ago. It closes with very brief calls for capability security and agoric computing, unsurpsingly, considering the source.

But I wanted to point out the article’s proposal for mitigating social engineering:

The best place to defeat the hoax is in the mind of the intended victim. How? With educational tools shipped on the OLPC itself. Suppose the computer had a training course that taught each student-owner how to run the hoax himself.

This strikes a chord with me because I already think “we” (artists, bloggers, programmers, preachers, friends — see friends don’t let friends click spam) should promote not engaging spammers and scammers and because I’m annoyed by the practice of computer vendors (HP/Compaq anyway) pre-loading consumer Windows machines with scads of “special offer” programs that are annoyances at best and would fairly be considered malware if they didn’t come preinstalled.

Instead of bombarding a new user with vendor-approved spam the first time a computer is turned on an enlightened consumer PC vendor (I include OLPC here) would show a brief safe computing video. Support costs may even be reduced through such a move.

On the technical side OLPC posted a summary of their security platform. While much is left to the imagination at this point (there’s an annoying lack of references or even buzzwords in the specification), it sounds like OLPC programs could get a whole lot less authority than those on any mass platform so far.